Three Mobile
Jet Set Selfie Pop-up
Brief:
Three Mobile were looking for a high-impact month long experiential concept to create awareness of their data roaming travel product through an experience airside at Gatwick Airport.
Solution:
Playing on the insight that we all like to celebrate the start of holidays with a humble-brag selfie, normally in rubbish pub. We created a private jet selfie booth - the ultimate selfie upgrade! This was the first promotional pop up airside in an airport in the UK and to our knowledge has yet to replicated.
44,000+ visitors at the experience over 30 days
On average 9.4% of the daily 17k footfall were converted to engage with the experience
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