Olivia Burton
Dream Garden POP-UP
Brief:
To celebrate the opening of their first bricks & mortar store in Covent Garden, Olivia Burton wanted a creative ‘statement’ experience to engage influencers and the public with their brand
Solution:
The ‘Dream Garden’ was a multi-sensory experience that engaged visitors with the brand founders’ story and their dream of opening their first physical store which was designed to empower and encourage others to grow and share their own dreams for the future. The pop-up sat adjacent to the new store and was designed to create visual awareness and generate strong social reach online. As a result of the bold and attractive stand design, the activation had long queues from the minute the doors opened all the way through to closing.
92% of the 2,200 GIFs created over the 3-day event were shared online
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