OUR MISSION
TO MAKE THE POWER OF 'BIG AGENCY' EXPERIENCE-DRIVEN IDEAS ACCESSIBLE TO ANY BRAND, NO MATTER WHAT THE BUDGET.
Backlash was created to provide brands with a new, more progressive creative experiential marketing agency model. We have taken years of experience working for large successful global agencies, across many categories and channels, and distilled them into a unique industry offering.
By making this exciting form of face-to-face experiential marketing accessible to all, we win the hearts and minds of our clients.
Our services
Experiential marketing can take many forms, we typically work with our clients across four key activation services areas providing end-to-end solutions.
We champion the creation of ‘big idea’ experiential that can lead multi-channel campaigns with exciting, shareable and effective experiences.
We have over 10 years’ experience creating, delivering and gaining key success learnings for this exciting retail format. We also pride ourselves on our unrivalled access to units and ‘hidden gems’ across the UK.
Retail Activations
We’re passionate about developing more creative and immersive retail experiences. Our experience and services span a wide range of retail activations including pop-up shops, visual merchandising, POS & windows.
We offer a wide range of digital experiences to support or lead projects; whether that is theatrical videos, web-based augmented reality, interactive touchpoints or more insightful technology-based reporting, we have it covered.
HOW WE WORK
Backlash responses are about taking our clients on an inspirational journey, exploring a breadth of concepts and strategies to push the potential of the brief. This creative process is developed in a completely collaborative and solution-driven environment.
Backlash is a full service creative experiential marketing agency with all of the in-house functions you would expect to deliver an end-to-end service. Typically, a project will follow a path of strategic consultation, creative concepting, 2D & 3D design, production & artwork development, live event management and project evaluation. Each of these stages are managed by our experienced project management team.
Sustainability Industry Activists
Make a change and join the revolution that believes in immediate action to turn the tide of environmentally harmful practices in our industry. We are committed to providing an industry leading sustainability service that helps brands deliver on their promises to customers.
MAKE IT EASY. MAKE IT AFFORDABLE. MAKE A DIFFERENCE.
DESIGN
At the start of the creative process we design production items that can be reused or repurposed to extend use and ROI.
MATERIALS
We have sourced sustainable alternatives for all material choices.
LOGISTICS
All of our vehicle logistics from staff to production have compulsory carbon offsetting.
DISPOSAL
Through careful design, construction and material choices we are able to recycle 99% of our event waste.
Global Experiential Marketing Capabilities
Although we are a UK based experiential marketing agency, we have the capabilities to deliver globally for our clients and regularly deliver projects all around the globe using a network of trusted activation partners.
Global Experiential Marketing Capabilities
Although we are a UK based experiential marketing agency, we have the capabilities to deliver globally for our clients and regularly deliver projects all around the globe using a network of trusted activation partners.
We have activated in the UK, Ireland, France, Germany, Austria, Spain, China and the United States.
Meet the founders
Backlash was created by Katie, Aarron and James to challenge the way agencies work and provide clients with a new and exciting experiential marketing agency model. Creatively we are free-spirited and challenge the status quo, which we pair with commercially focused solutions that are grounded in years of design and activation experience.
Our passion for this industry has been developed collectively over 40 years’, previously working at leading global advertising, integrated and experiential agencies. This wider marketing experience has allowed us to develop our ‘Big Agency’ approach to any brief of all budget sizes.
In order of appearance:
James Barnes, Business Director
Aarron Taylor, Design Director
Katie Peake, Creative Director