Pop-up Shop experts
We have 10+ years experience creating and delivering pop-up shops - We have a long list of the key success factors and learnings, but here are four of our favourites…
Disruptive concept
Brands often play it safe and lean to creating a pop up concept similar to its retail experience, that can be found in any other store. To deliver ‘real’ results pop up shops should be highly creative experiences that excite your audience, convert new customers and drive brand fame.
INNOVATIVE LOCATION
The pop-up space is the single most important success factor; ensuring it is in the right location for your audience, having exciting frontage and internal space to house your experience - We have invested significantly into forming relationships with all of the landlords across central London and key UK cities to be able to offer units that no other agency can provide.
MAXIMISING ROI
To drive great ROI it is important to consider levels of brand immersion versus footfall volume; too little immersion and high footfall is unlikely to deliver a great customer experience. On the flip side, too much immersion and not enough footfall is often unlikely to deliver value for the brand - It is important to strike the right balance in this area.