Mitchum
‘Live The Moment’ Festival Activation
Brief:
Increase Mitchum's brand awareness amongst the music festival scene through experiential and sampling.
Solution:
We invited festival goers to #LIVETHEMOMENT with Mitchum across 3 major UK festivals - Tramlines, Boardmasters and All Points East. Festival goers were invited to ‘spritz their pitz’ to ensure they stayed smelling fresh all day long and felt confident enough to take part in Mitchum’s bungee run challenge - with the chance of winning Mitchum prizes and VIP upgrades.
32K+ pits were spritzed
INCREASED MITCHUM'S INSTAGRAM FOLLOWING BY 22%
3,800+ PARTICIPATED IN THE BUNGEE RUN CHALLENGE
100K+ REACH ACROSS ALL SOCIAL POSTS
15M+ WEBSITE VIEWS
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