Nespresso
Brazilian Vibes Yoga Pop-up
Brief:
Nespresso wanted an ownable experience to bring iced coffee and brunch together as the perfect pairing, attracting and engaging a younger Gen Z audience. Building on the ‘Brazilian Vibes’ Summer campaign, the concept was to have a sensory experience at the core.
Solution:
We took a different take on the coffee moment by creating a more laid back experience. The Brazilian Vibes pop-up was a bookable multi-sensory yoga and brunch event set on the mezzanine level overlooking bustling Old Spitalfields Market. The yoga space was immersed in 270 degree projections taking guests on a guided yoga session from the Brazilian forest coffee plantations through to the beautiful beaches. This was followed by a wellness brunch and Barista-made iced coffee at the Instagrammably zen beach bar.
328 yoga attendees over 4-days
710 iced coffees served
29 press & influencers attended with 95 grid posts
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