HOLLAND & BARRETT ’HONEY & BARRETT’ FLAGSHIP TAKEOVER

Brief:

Holland & Barrett want to create a statement store takeover to support a month long PR-driven launch to promote Manuka Honey.

Solution:

To support the national launch of the new ‘Wonder of Manuka’ campaign, Backlash developed the playful ‘Honey & Barrett’ store takeover. A fun, multi-touchpoint retail experience to engage and educate shoppers from street-to-till. Our attention grabbing store front design, interactive window and hive of in-store experiences also supported the PR and media activity as both a backdrop for media content and a place to invite influencers to immerse themselves in the wonders of Manuka.

USING FACIAL RECOGNITION TECHNOLOGY, WE FOUND THAT 1.5M PASSERS-BY OVER 30 DAYS EITHER LOOKED AT OR ENGAGED WITH THE WINDOW TAKEOVER - 65% BEING OUR FEMALE TARGET AUDIENCE.

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