Fenty Beauty
Icon Launch at boots
Brief:
Fenty Beauty wanted to launch their new Icon lipstick in Boots stores, encouraging consumers to find their perfect shade. The USP to this product was that the lipstick case was refillable which was the first of its kind.
Solution:
We created an experience where everyone could find their new favourite lipstick and make it forever theirs by having their names engraved on the refillable case, free with every purchase. Bespoke shade match stations, a lifesize 3D product, window graphics and a photo booth with branded photo printouts engaged shoppers. They were also encouraged to share their snaps for a free sample. The activation ran across four Boots stores including their flagship Covent Garden store.
Results:
968 photo booth images shared
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