Tanologist Let’s Be Clear SELF TAN AMNESTY
Brief:
To support the ‘Let’s be Clear’ brand campaign launch, Tanologist wanted to take the brand on the road to help remove nasty, smelly, one-size-fits-all tans off the streets for good with a product amnesty.
Solution:
To celebrate their unique, clear and scentless products, we created a completely transparent experience using a clear sided vehicle, clear product displays and signage. The peach branded truck created huge standout outside Superdrug stores and drove fantastic sales in-store. Being clear, we used a lightweight cardboard engineered solution which was sustainably sourced and recycled/repurposed. The vehicle’s journey was also carbon offset.
5,700 samples distributed
400,000 footfall / eyes on the brand across 3-days
510 product amnesty swaps
4M social reach & 1.4M social engagement
Tanologist experienced record-breaking sales leading to their best ever week in retail sales at Superdrug
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