Start Scale Succeed - Ep 126 - Building a Memorable Brand Through Experiential Marketing: Tips from Katie Peake

Hands up if you remember the Barbie Launch extravaganza?

I'd never seen anything like it, and it made me look more at experiential marketing, what it was and how it works. Connecting with your consumers and creating a memorable experience are key to helping build your brand.

This week in the Start Scale Succeed podcast I dive more into that with my chat with Katie Peake founder of backlash creative THE agency for experiential marketing specialising in fashion & beauty pop ups and events.

Katie shares the story and ideas behind her favourite pop up the agency did this  year for Pandora in front of tower bridge and other clients such as the beautie Pie warehouse experience.