Smyths -Snow Ball

Category: Retail experiential.
Project: Christmas Snow Ball 2018.
About: On the 16th November Backlash helped Smyths Toys celebrate the start of their Christmas build up and the turning on of their lights at the flagship Staples Corner Superstore; the event hosted by celebrity Stacey Solomon was a ticketed event and created a VIP ‘blue-carpet’ experience for all guests.

Backlash transformed the section of car park outside the store into a Christmas themed ‘Snow Ball’ event. A mixture of glamour, glitz and Christmas magic; there was entertainment, hospitality and experiences for the whole family to enjoy.

To create a special moment of surprise and delight for guests, as the lights turned on so did the snow across the entire site, turning the event into a real winter wonderland.

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