Olivia Burton Dream Garden
Category: Retail experiential Flapship Store Launch.
Project: Dream Garden Covent Garden.
About: To support the launch of the brand’s first ‘bricks & mortar’ store in Covent Garden, Backlash created the ‘Dream Garden’. A multi-sensory experience that engaged consumers with the brand founder’s story and dream of opening their first store to empower guests and encourage them to ‘grow’ and share their dreams.
The experienced was designed to generate strong social awareness and did so through generating 2,200 shared GIF images in four days, as well as hosting a VIP influencer event.