Next - Happy Go Denim Launderette
Category: Shopping Centre Experiential.
Project: Happy Go Denim Launderette.
About:For most women the struggle to find the perfect pair of jeans is ‘real’. This insight inspired the ‘Happy Go Denim’ Launderette; a place to find your perfect pair of jeans from Next’s extensive denim range with products experts on hand to guide guests to the perfect style and denim technology to fit their shape – ‘Find your perfect fit and hang your old jeans out to dry’.
To drive sales we included an embroidery personalisation station to make your jeans unique to you. There was also running a partnership with Goods For Good where shoppers could donate to charity giving old jeans a new lease of life.