Holland & Barrett -Wonder of Manuka retail takeover
Category: Retail experiential.
Project: Wonder of Manuka retail takeover, 2018.
About: To support the national integrated launch of the new Wonder of Manuka campaign, Backlash developed the playful 'Honey & Barrett' rebrand and store takeover. A fun and educational multi-touchpoint retail experience to engage and educate shoppers from 'street-to-till'.
The attention-grabbing storefront design, interactive window and in-store experiences also supported the PR and media activity as both a backdrop for the media content and a place to invite influencers to immerse them in the campaign.