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Fenty Beauty X Boots

Category: B2B Customer Event.
Project: Boots HQ Launch.
About: To support the high profile launch of FentyBeauty by Rihanna launching at Boots stores nationwide, Backlash created an impactful and premium brand installation at Boot's head office. A huge queue of hyped Boots employee's staff were given makeovers, freebies and got to experience the unique Fenty Beauty by Rihanna attitude and vibes


 
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