Avery Dennison - International Football Conferences
Category: Sports Industry Event.
Project: World Football Summit Madrid / SoccerEx Miami 2018.
About: Avery Dennison is an industry leading international manufacturer of fashion embellishments for the sports industry, with a focus on innovation and sustainability for all of its products.
To support Avery Dennison’s headline sponsorship of these two leading international football industry conferences, Backlash created a visually impactful experiential stand with innovative shirt personalisations that were a ‘must visit’’ high value experience for all conference guests. In addition to the main stand we built keynote speech zones aimed at bringing the business head of world football together, with interactive talks from some of the masterminds within the Game.
Key to the success of these two events was the central development of the event concepts with UK and international client teams. By developing the concepts in the UK and activating with local partners Backlash were able to cost-effectively develop complex multi-region projects for the client team.